Article: big bucks becks; ... or how even England's national football team has become just another lucrative extension of Brand Beckham (and guess who's tagged along to promote HER own fashion label?).

Article: Diamonds, sarongs and a change of hairstyle every day. And that's ...
The Daily Mail (London, England);  February 21, 2005 ;     700+ words ... ... ELCOME to the family. Or 'Brand Beckham' as we call it round here. When you join Brand Beckham, you're not a new baby, you're ... Romeo had a christening that generated Brand Beckham coverage right round the world. Did ...

Article: Brand Beckham a vote-winner; Follow my leader: ...
The Daily Mail (London, England);  June 2, 2008 ;     700+ words ... ... to sway the controversialCONCACAF president Jack Warner, Brand Beckham captained the country for the59th time here against Trinidad ... Belarus and Kazakhstan isanother call. A fourth World Cup for Brand Beckham is still two years away, but the Italianinfluence in the ...

Article: Brand Beckham to brush off squad snub
Yorkshire Post;  August 12, 2006 ;     537 words ...Brand Beckham's pulling power will withstand David's exclusion from the England ... fragrances. Ian McCawley, deputy editor of Marketing Week, said Brand Beckham would be untarnished by the footballer's performance on the pitch ...

Article: BRAND BECKHAM: Bigger bucks for Beckham?
Brand Strategy;  February 5, 2007 ;     700+ words ... ... audiences who are most familiar with him. Most importantly for brand Beckham to take off in the US, David needs to have a sustained positive ... director at Millward Brown, which has researched perceptions of brand Beckham Over the last few years, the affinity that people have with ...

Article: Brand Beckham may not find it easy in America!
The Hindustan Times;  June 27, 2007 ;     524 words ... ... looks and a belief that he is a skilful footballer. "If Brand Beckham is to have any longevity, David must strive to make the ... has to offer." Adidas is already waiting to cash in on Brand Beckham by lining up the footballer this week to launch "Futbol ...

Article: Soc: Brand Beckham mesmerises Sydney
AAP Sports News (Australia);  November 27, 2007 ;     452 words ...AAP Sports News (Australia) 11-27-2007 Soc: Brand Beckham mesmerises Sydney By Doug Conway SYDNEY, Nov 27 AAP ... designer suits, soft drink, cologne or mobile phones. Brand Beckham is a sponsor's dream, as Sydney discovered tonight ...

Article: US Interest in Brand Beckham Increases.
M2 Presswire;  January 16, 2007 ;     700+ words ... ... M2 PRESSWIRE-16 January 2007-Hitwise: US Interest in Brand Beckham Increases(C)1994-2007 M2 COMMUNICATIONS LTD RDATE ... increase in US visits to websites in the Soccer category. Brand Beckham extends to Victoria, with US internet searches for "victoria ...