Article: SYNDICATION MERGER A CLASH OF CULTURES.(Special Report: NBC Universal Television)

Byline: Christopher Lisotta

Combining NBC's relatively nascent syndication operation with Universal's prolific syndication arm was among the most challenging integrations NBC encountered after acquiring Vivendi-Universal's U.S. entertainment assets last year.

The move meant putting together two companies whose corporate cultures, creative strengths and station group clients were known to be vastly different.

NBC Enterprises, which was formed in 2001, produced shows tailored to the needs and sensibilities of the company's owned-and-operated stations with product fronted by NBC news talent Jane Pauley and Chris Matthews. On the other hand, ...

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