Article: AFRICA: AFRICA TOLD TO USE FRIENDS AND EXPATRIATES TO BUILD THE AFRICAN BRAND.(World Economic Forum's Africa Economic Summit 2005)

Existing investors in Africa, existing friends in leadership positions and the Diaspora of Africans living around the world were identified at a plenary session during the World Economic Forum's Africa Economic Summit 2005 in Cape Town on Thursday as key elements in building and projecting a new and positive African brand. The Forum's meeting serves as a unique platform for frank, informal dialogue to rally the key actors in collaborative efforts and innovative partnerships to address the major development challenges facing Africa. Participants were advised to stop asking the media to write "positive stories" about Africa but rather to help a news hungry media identify ...

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