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Article: AMV to fold specialist shop Minerva.(Abbott Mead Vickers)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 2, 2005
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Abbott Mead Vickers. BBDO's second-string agency and integrated specialist Minerva is to fold. Its business will be moved into AMV and sister agency Proximity London.
It is not clear whether all of Minerva's employees, thought to number about 40, will transfer to either AMV or Proximity - or indeed what will happen to Minerva chief executive Steve Carrigan.
The move has been triggered by the proposed integration of the Sainsbury's local marketing business out of Minerva and into AMV, which handles the supermarket's main national advertising business. This follows the integration of the GE account into AMV from Minerva earlier this year.
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