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Article: Profile: Absolut's Moran enjoys the rewards of taking risks.(Absolut Spirits Co.'s Jeffrey Moran)(Biography)
- Article from:
- PR Week (US)
- Article date:
- June 6, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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During his tenure in PR, The Absolut Spirits Co.'s Jeffrey Moran has compiled an impressive resume he credits to taking chances and answering when opportunity knocks. Christie Casalino reports.
Some PR pros drift aimlessly from one job to the next with no set plan. Others insist upon carefully plotting every step along the way.
But few have traveled such a varied, interesting road as Jeffrey Moran, director of PR, events, and sponsorship for The Absolut Spirits Co. - a brand synonymous with innovative marketing for more than 20 years.
In assessing the impact Moran has had on all his companies, Porter Novelli CEO Helen Ostrowski says, 'His ...