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Article: Josiah Wedgwood.(Book Review)
- Article from:
- Contemporary Review
- Article date:
- April 1, 2005
CopyrightCOPYRIGHT 2005 Contemporary Review Company Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Josiah Wedgwood: Entrepreneur to the Enlightenment. Brian Dolan. Harper Collins. [pounds sterling]25.00. xii + 480 pages. ISBN 0-00-713901-2. The great Wedgwood company was a product of Josiah Wedgwood who had been born into a Burslem pottery family. Despite several physical disabilities he transformed the pottery into one of the world's most famous 'brands'. How he did this is the story told here. His skill lay in his innovations and in raising the standards of those who worked for him. He was an enlightened employer, a fore-runner of men such as Salt, Cadbury and Lever in the nineteenth century. He stood for 'elite taste ...
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Article: Lessons from old millennium. (On Marketing).(Josiah ...
Arkansas Business;
October 14, 2002 ;
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... ... builders Estee Lauder, Howard Schultz (of Starbucks) and Michael Dell. Particularly illustrative to me was the story of Josiah Wedgwood, who founded his own pottery workshop in 1759 and eventually created a company and brand that has thrived for almost 250 ...
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