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Article: Brandweek Again Names Canon No. 1 in Customer Loyalty Award Survey for Office Copier Product Category; Canon Number One Brand Among Surveyed in Addressing Customers' Needs, Values and Brand Expectation.
- Article from:
- Business Wire
- Article date:
- June 6, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKE SUCCESS, N.Y. -- For the fifth consecutive year, Canon U.S.A., Inc., the nation's market share brand leader in black-and-white and color laser copier/printer solutions(1), has ranked the number one in brand loyalty in the "Office Copier" industry category. 2005 marks the second year the ranking has been sponsored by Brandweek Magazine, and is included in the magazine's 2005 Brandweek Customer Loyalty Awards powered by Brand Keys survey(2).
The Brand Keys survey marks the ninth annual assessment of consumer purchasing behavior and intent, evaluating brands within industry segments to gauge which consumer values are driving future purchases and loyalty in the ...