Article: min's b2b Exclusive! First-Time Review of Trade Association Publications Ad Pages--2004 vs. 2003 (Part II).

Anyone who's even a little familiar with a Washington, DC-area telephone directory knows that there is--or seems to be--a trade association devoted to just about anything or any commercial pursuit, under the sun.

In all, reference publisher Thomson Gale's Encyclopedia of Associations database lists some 350,000 non-profit membership organizations worldwide (50,000 more appear in state and regional supplements). Only a relative handful are represented in this, the second part of our first-ever compilation of trade association house organ publications, figures compiled for us by Toronto, Canada-based IMS/The Auditor and culled from their overall group ...

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