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Article: Robinsons adds tropical for kids.(Britvic Soft Drinks Ltd. adds new flavour to Robinsons Fruit Shoot range)(Brief Article)

Article from:
Grocer
Article date:
May 21, 2005
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Britvic is adding a tropical flavour to its kids' Robinsons Fruit Shoot drinks range in June as part of increased investment behind the brand.

Robinsons Fruit Shoot Tropical No Added Sugar is the fifth flavour in the range and goes on-shelf in June.

The launch is part of a 5m [pounds sterling] summer campaign behind the brand, including TV advertising targeting three million children, press advertising, an on-pack promotion and sampling among 500,000 kids.

The tropical variant comes after trials showed it was the most likely to drive further sales among mums and kids.

Available only as a no-added-sugar variant, it will be sold in 300ml ...

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