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Article: Bootiful new look.(Factfile: Cooked Meats)(Bernard Matthews PLC celebrating 55th anniversary )
- Article from:
- Grocer
- Article date:
- May 21, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Bernard Matthews is celebrating its 55th year of trading with a new corporate look, a major new product range and the biggest investment in the brand since the 1980s,
Months of research went into modernising the company logo, which features Great Witchingham Hall, the stately home where Bernard Matthews raised his first turkeys and which is now the company headquarters.
Said General Manager, Marketing, Matt Pullen: "We wanted the logo to have a more modern look yet retain all the traditional values and heritage of farming of the brand's Norfolk origins. The result is a design that is simple yet striking and conveys all the quality and confidence that ...