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Article: Skinny range of speciality coffee.(product introduction)(Brief Article)
- Article from:
- Grocer
- Article date:
- May 28, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Douwe Egberts is taking on Nescafe in the speciality coffee sector by bringing out the first low-calorie version of instant cappuccino, latte and mocha--aimed at consumers who want to recreate the cafe experience at home without putting on the pounds.
The range is being sold under a Skinny label, a term used in cafes, which brand manager Simon Colthorpe said was more trendy and less condescending than a diet label.
Skinny Cappuccino, Latte and Mocha come in 200g bags with an rsp of 1.99 [pounds sterling] and have an average of 37 cals for Mocha and 35 cals for Cappuccino and Latte.
Colthorpe said Skinny was being launched on the back of ...