Article: Do you consider your metal finishing operation to be "World Class?(never finished)

This was the question posed recently by a sales prospect. Offering the only response that seemed appropriate at the time, I stated with confidence, "Absolutely." When the prospect followed up by asking why I thought so, I offered a mediocre response about delivering on time and exceeding the quality and service expectations of our customers. Once back in the safety of my car, this experience forced me to think about what, exactly, the term World Class means for a metal finishing company.

In consultant-speak, a World-Class company is one recognized as being among the top performers in the key performance areas critical to success in its industry. That sounds nice, ...

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