Article: The poetry of brand names. (how authors have made brand names commonplace terms in their writings; includes references to works of John Milton, Aleksandr Pushkin and Charles-Pierre Baudelaire) (Column)

THERE CAN be a poetry to proper nouns. Once, poets gave us names of exotic kings and distant lands. Think of Marlowe:

Is it not passing brave to be a king,

Techelles, Usumcasane, and

Theridamas?

Is it not passing brave to be a king

And ride in triumph through

Persepolis ?

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