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Article: Arianna's post not hitching ads despite rising interest in blogs.(UP FRONT)(Arianna Huffington)
- Article from:
- Los Angeles Business Journal
- Article date:
- May 23, 2005
- Author:
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Arianna Huffington's new blog, the Huffington Post, features well-known contributors like Al Franken, Norman Mailer and Christie Hefner commenting in free-form Web style on politics, culture and the media.
And unlike many blogs operated as a hobby by one person out of a bedroom, this one has a paid staff and hopes of making money by a first-of-its-kind agreement to distribute content to newspapers.
What it doesn't have is ads. On that point, it's hardly alone.
"I'm seeing (blogs) popping up, but I'm not seeing them attracting much advertising yet," said David Card, a senior analyst at Jupiter Research, a New York media consultancy. "You need ...