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Article: Puig expands Antonio Banderas fragrance line.(corporate profile)(Company Profile)

Article from:
Chain Drug Review
Article date:
June 6, 2005
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ISELIN, N.J. -- Puig Fragrances and Personal Care Inc. plans to shake things up in 2005 with another launch in the United States mass market fragrance category--this time focusing on women.

Spirit Antonio Banderas for Women will be the second fragrance from Puig's (pronounced POOCH's) Antonio Banderas Seductive Fragrances franchise. It follows the extremely successful introduction of Spirit Antonio Banderas for Men, which quickly became one of the top 10 men's mass fragrance brands after its launch in the fall of 2004.

Spirit Antonio Banderas for Women is the fifth scent in the Antonio Banderas Seductive Fragrances franchise--a $50 million international ...

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