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Article: Kenneth Cole Productions, Inc. and Bernard Chaus, Inc. Sign Licensing Agreement for Kenneth Cole Reaction Women's Sportswear.
- Article from:
- PR Newswire
- Article date:
- June 14, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Paul Davril, Inc. to Launch Kenneth Cole Reaction Men's Sportswear
NEW YORK, June 14 /PRNewswire-FirstCall/ -- Kenneth Cole Productions, Inc. and Bernard Chaus, Inc. (CHBD: OB) announced today that they have signed a licensing agreement for Chaus to manufacture and sell women's sportswear under the Kenneth Cole Reaction label. Kenneth Cole Productions also announced that Paul Davril, Inc., its longtime Kenneth Cole New York licensee, would be launching Kenneth Cole Reaction men's sportswear. The launches represent a major step in the Kenneth Cole Productions' strategic initiative to build Kenneth Cole Reaction as a full lifestyle brand and to elevate the ...