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Article: Aprimo Acquires DoubleClick's Enterprise Marketing Solutions Business Unit.

Article from:
PR Newswire
Article date:
June 14, 2005
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Purchase of SmartPath and Ensemble Increases Customer Base and Accelerates Strategic Growth for Enterprise Marketing Management Leader; Deal Enables DoubleClick to Sharpen Its Focus on Online Marketing

INDIANAPOLIS, June 14 /PRNewswire/ -- Aprimo, Incorporated, the global leader in Enterprise Marketing Management (EMM), today announced its acquisition of the enterprise marketing solutions (EMS) business unit of DoubleClick Inc. , the leading provider of solutions for marketers, advertising agencies and web publishers. The DoubleClick EMS business includes its marketing software products, SmartPath and Ensemble.

With this announcement, Aprimo extends its ...

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