|
|
Article: Digital influencers: do business communicators dare overlook the power of blogs?
- Article from:
- Communication World
- Article date:
- January 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Do you remember the first time you used an e-mail program? Remember how exciting it was just to be able to send around a quick note to your workgroup? It was both a thrill and a relief not to have to create a memo, print it, copy it and distribute it.
Remember the first time you used Yahoo! to search? Maybe it was to find car prices or football scores or software recommendations. It was exhilarating to sit at your desk and find information on whatever topic you wanted without getting on the phone and talking to a salesperson, wasting time clicking through TV sports snows or flipping through product roundups--magazines.
The thrill and freedom you felt ...