Article: WHAT'S SELLING USA; EVEN AS IT GETS HOT OUTSIDE, DENIM SHOWS NO SIGN OF COOLING AT RETAIL. HERE, EIGHT NORTH AMERICAN RETAILERS TELL DNR WHICH JEANS THEIR CUSTOMERS ARE BUYING NOW.

Ian, Seattle

WHAT'S SELLING: Rogan Original Fit jean, $220

WHY: "The denim market is so saturated and full of brands that people are looking for under-the-radar names, like Rogan," co-owner Scott McElmury explains.

WHAT'S SELLING: Paper Denim & Cloth BMX jean, $187

WHY: "The BMX isn't too tight, and has such a slight boot cut that it almost looks like a straight leg, which more people seem to want right now," says McElmury.

Macy's, Union Square, San Francisco

WHAT'S SELLING: 7 For All Mankind DCG jean, faded crosshatch, $136

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