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Article: Fashionistas pick up star scent; Hot Stuff: Trendy is the watchword as litany of lines linked to stars take center stage.(Special Report: Fashion & Beauty)(Brief Article)
- Article from:
- Advertising Age
- Article date:
- June 13, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Patricia Riedman
The modern equivalent of immortalizing one's handprint in a Hollywood Boulevard sidewalk is emblazing your name on a perfume label or a pair of jeans.
At least that's the strategy a growing number of celebrities are adopting. And while celebrity fashion brands aren't new-Elizabeth Taylor has been hawking perfume since she rolled out her Passion fragrance in 1987-the number of musicians, actors, soccer stars, even business tycoons licensing their names for retail products is astounding.
"It's much easier to develop a celebrity brand than starting something new from scratch,'' says Kenneth Hirst, president of Hirst ...