|
|
Article: In a selective bind. (selective editorials may help periodicals boost circulation)
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- September 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Selective-binding advocates are turning to editorial to save this highly touted, but high-cost technology. Tailored editorial may boost circulation, but will it pay?
An ongoing fantasy game during Rick Smith's 22 years at Newsweek has been what he and others would do if given more news pages to fill. Now, eight years into his tenure as editor in chief, Smith has had a chance to live that dream - at least selectively.
Amid considerable hoopla last spring, Newsweek became the first major consumer magazine to offer subscribers customized editions - and to get them to pay for it. For an extra $5 a year, readers can choose from among four monthly feature ...