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Article: DFGW scoops BBC World Cup trailers.(Duckworth Finn Grubb Waters)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 16, 2005
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DFGW is understood to have been handed a brief to devise trailers for the BBC's coverage of the World Cup next year. The agency won the task without a pitch.
The creative work will promote the BBC's coverage of next year's World Cup tournament in Germany and will also run around World Cup-related programmes.
DFGW, which is on the BBC roster alongside Abbott Mead Vickers.BBDO and Fallon, has created several campaigns for BBC Sport. Its creative work for this year's Wimbledon is on air at the moment, and features two female tennis players battleing it out until one of them shatters into pieces.
The agency has created campaigns for the ...