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Article: News International starts #30m review out of Carat.(News International PLC)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 16, 2005
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News International is calling a review of its #30m planning and buying account, a decade after incumbent Carat was appointed to its stable of papers. The review will be handled by the AAR. Carat will be invited to repitch.
The centralised media planning and buying brief covers News Group Newspapers tabloid titles The Sun and News of the World and Times Newspapers' The Times and The Sunday Times.
It comes less than a week after Euro RSCG London was appointed to News Group's #20m creative account, ending a ten-year relationship with TBWA/London, which created the "We love it" and "Big on a Sunday" straplines for The Sun and the News of the World. ...