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Celebrating ink's venerable history. (National Association of Printing Ink Manufacturers develops methods to increase the ink manufacturing industry's visibility)

A brief, historical review of the methods the National Association of Printing Ink Manufacturers (NAPIM) used to improve public awareness of the printing-ink industry is presented. NAPIM began its public awareness program in 1976 and was able to tie its Printing Ink Day to International Printing Week, the American Bicentennial celebration and Benjamin Franklin's birthday. Other methods used by the NAPIM over the past 16 years to increase public awareness of their industry are included.

The printing ink industry is one of America's oldest, going back perhaps 260 years to pre-Revolutionary War days. Despite this long history, the modern American printing ink industry for most of this ...

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