Article: Eleventh Annual Euro RSCG Magnet and Columbia University Survey of Media Finds More than Half of Journalists Use Blogs Despite Being Unconvinced of their Credibility.

NEW YORK -- As journalists continue to grapple with increasing public concern over longstanding reporting practices and growing skepticism about media credibility, the rise of Weblogs is also forcing them to address a host of new questions and pressures resulting from the proliferation of this new media channel. According to the most recent findings of the 11th Annual Euro RSCG Magnet Survey of the Media, done in partnership with Columbia University, the majority of journalists are using blogs to do their work, despite the fact that only 1% believe blogs are credible.

Interestingly it is the journalists -- not their readers -- that are turning to blogs in record ...

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