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Article: Testing ground: why the convenience channel is the ideal environment to spur consumer trial.
- Article from:
- Stagnito's New Products Magazine
- Article date:
- May 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With consumers frequenting the grocery store fewer times every year, one of the most influential playgrounds for new products has become the convenience store channel. In fact, the behavior that consumers exhibit in convenience stores, coupled by the dedication to new products upheld by convenience channels, has made this venue particularly ripe for new product introductions.
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Some manufacturers use the convenience channel as a type of new products testing forum, while others simply gauge the potential of a new product's success based upon preliminary sales in convenience stores. But whether a manufacturer taps into the convenience ...