Article: Align your employees with your strategy.(Human Capital Management)

CLOSE YOUR EYES and picture a ship ... a Viking ship. Can you see it? The long wooden hull? The brilliant red and white sails? Now imagine that ship with all the oarsmen sitting on one side. What would happen? The ship would row in circles! And the harder people worked, the faster they'd spin out of control.

So why do so many companies try to execute strategies with people rowing in different directions? To realize your vision takes more than great strategy and implementation. You also need to make the strategy an integral part of the very fiber of your organization. You need to create "strategic alignment."

Creating Alignment

Strategy drives ...

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