Article: AT YOUR SERVICE.(Full-service residences.)

Byline: Marshall Heyman

NEW YORK -- Ian Schrager got the idea for his first set of full-service residences at 50 Gramercy Park South from his friends in Southampton, N.Y. They all have "estate managers," employed help who unshutter the summer manses, hire the butlers, maids and kitchen staff and plan clambakes down to ordering the lobster bibs.

"They just take care of everything," Schrager explains. "All my rich friends have one, but I never did. They said, `You're crazy.' It gave me the idea for the building." It also prompted him to finally hire an estate manager for his Southampton home, which he did last year. It's a sort of "hassle-free living," ...

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