|
|
Article: Air transport's whole new ball game: the low-cost airlines have not just introduced a new economic model; they have attracted new customers with new patterns of behaviour that are changing the rules of the game.(AIR TRANSPORT & GENERAL AVIATION)
- Article from:
- Interavia Business & Technology
- Article date:
- June 22, 2005
- Author:
CopyrightCOPYRIGHT 2005 Aerospace Media Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Since the end of WW II, for almost half a century, the air transport industry developed according to the same traditional model. Even if its end customers were individuals, it operated very much along the lines of the B-to-B model. The vast majority of high-yield air passengers were travelling for direct or indirect professional reasons. In other words, they needed to travel for economic reasons and air transport was simply the most efficient means to do so.
In fact, air transport developed where it did not face any real competition. It prospered on long-haul and transoceanic routes as well as in zones where no efficient ground transportation system was in place. ...