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Article: Debunking ethnic hair care myths: as R&D and market research take precedence, innovations in ethnic hair care ingredients and offerings keep the stagnant hair care market afloat.
- Article from:
- Global Cosmetic Industry
- Article date:
- June 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Allured Publishing Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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EXECUTIVE SUMMARY
* DIFFERENT DEMOGRAPHICS The influx of minorities has meant big business for hair care.
* SHEDDING SOME LIGHT Once relaxed or color-treated, ethnic hair needs UVB protection.
* STYLE AND SUBSTANCE Consumers seek both styling flexibility and relief from dry hair and frizz.
* KEEP IT NATURAL Natural and organic ingredients are on the rise in ethnic hair care.
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For a long time, the ethnic hair care market seemed to have worked itself into a rut. Many products were harsh, leaving the hair with unfortunate side effects, including dandruff, dryness and frizz; conditioning and softness benefits ...