Article: Innovation for hire: contract manufacturers meet the challenge of providing constant innovation and shorter product lifecycles by innovating processes, using new raw materials and servicing new markets like Russia and China.(CONTRACT MANUFACTURING)

EXECUTIVE SUMMARY

* PRODUCT LIFECYCLES

Shorter product lifecycles are prevalent among large contract manufacturers.

* THINKING LIKE CUSTOMERS

Analyzing client product ranges, promotional cycles and marketing plans.

* THE INNOVATION PROCESS

Contract manufacturers invest heavily in R&D to generate new ideas.

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