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Article: Urgent: how to sell America: the new U.S. public diplomacy guru must get the United States on local TV, make U.S. foreign aid more visible, and show the Arab world how diverse American opinion really is.(THE FP MEMO)
- Article from:
- Foreign Policy
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Carnegie Endowment for International Peace. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEMORANDUM:
TO: Karen Hughes, Under Secretary of State for Public Diplomacy
FROM: Ramez Maluf
RE: Rebranding America
You have accepted what must be one of the hardest jobs the U.S. government has to offer: coordinating American public diplomacy and improving the image of the United States in the Arab world. The post has already chewed up several of your predecessors, including high-flying advertising executive Charlotte Beers. It's a particularly difficult portfolio because you have to operate within the parameters of a foreign policy that is deeply unpopular in the Arab world. Events such as the elections in Iraq and Afghanistan are ...