Article: Ebony looks into licensing.

Byline: Diana Ransom

Jun. 27--Ebony is dipping its toes in the licensing waters, but will take its time before jumping right in.

The storied magazine dedicated to African-American-centric content for the past 60 years is now looking to lend its brand name to T-shirts, baseball caps, financial services, ring tones and maybe even inspirational stage plays.

"It has been a long time coming," Linda Johnson Rice, the president and CEO of Johnson Publishing, told the Daily News. "We have extremely loyal subscribers who are really looking for something from us."

Rice and her co-branding partner -- Debra Turner, CEO of TurnerPatterson, a ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!