|
|
Article: Durham University tries to stand out with True North identity.(Brief Article)
- Article from:
- Design Week
- Article date:
- June 23, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The University of Durham is renaming itself as Durham University and rolling out a redesigned visual identity by True North.
As part of a strategy of modernisation, the 'red-brick' establishment last week revealed publicly the results of the consultancy's five-month rebranding exercise.
'The brief was to produce a sympathetic modernisation of what is a very established and very traditional university in many ways. It was becoming acutely aware not to be seen as too traditional,' says True North director Martin Carr.
The Manchester group was appointed in November 2004 and created the identity with Liesl ...