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Article: Partners Andrews Aldridge wins #4m Vodafone DM brief.(direct marketing)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- June 23, 2005
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Partners Andrews Aldridge is tipped to win Vodafone's #4m business direct marketing account. It is understood the agency beat incumbent Harrison Troughton Wunderman to win the business.
The review was handled by Agency Insight, which drew up an initial shortlist of five agencies before narrowing it down to two.
Vodafone and the agencies involved would not confirm the appointment as Marketing Week went to press, but it is believed Partners Andrews Aldridge will be officially handed the business by the end of the week.
The review follows an internal restructure at Vodafone, which saw the marketing functions for its corporate and SME ...