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Article: Spill the beans: if you share free information with potential customers, they're more likely to remember you when it's time to buy.(NET SALES)
- Article from:
- Entrepreneur
- Article date:
- July 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DO YOUR marketing campaigns promote offers that only apply to purchases? If you're not marketing free information, then you're not connecting with internet researchers on the verge of becoming internet shoppers.
When you give away information, it seems like you're sharing secret stuff. You're not, but that's the perception, because you're offering people value without asking them to open their wallets. Help people solve a problem or teach them something, and they'll want to learn about your company. Tips to try:
1. CHOOSE INFORMATION YOUR PROSPECTS WANT. Your website is probably loaded with valuable free information: articles; a newsletter, forum or ...