Article: McFall, Liz. Advertising: A Cultural Economy.(Book Review)

McFall, Liz. Advertising: A Cultural Economy. Thousand Oaks, CA: Sage Publications Inc., 2004. Pp. vii, 208. ISBN 0-7619-4255-6 (pb.). $18.99.

The recent convergence of discrete and independently-owned media enterprises--such as book publishing, radio stations, television networks and film studios--has given five corporate behemoths nearly total ownership of the American mass media. One pronounced result of media conglomeration has been the increasing transformation of advertising into programming content. In an endless loop, talk shows popularize a book, which is turned into a movie, whose stars are plugged on television, and so on and so forth.

While ...

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