Article: National Grid to drop Niagara Mohawk name, logo.

Jun. 26--The British company that owns Niagara Mohawk Power Corp. announced Friday that the Niagara Mohawk name will be dropped this fall.

The name National Grid and a new company logo will be used on all distribution trucks, signs, uniforms, mailings and other materials, according to the London-based National Grid Transco.

The company said the name change is being implemented in an attempt by the company to "unify under a single worldwide brand."

In addition to Niagara Mohawk, U.S. power distribution entities Massachusetts Electric, Narragansett Electric, Granite State Electric and Nantucket Electric will all adopt the National Grid name.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!