Article: Frozen-custard seller offers locals the sweet taste of summer.

Byline: Chris Jones

Jun. 27--Offering a product that promises to temporarily cool anyone who consumes it is a seemingly smart business strategy in a hot desert locale such as Southern Nevada.

But this community's latest chilled dessert made its way here after gaining a following in the much cooler climes of northern Utah.

Credit Deven Crabb for making such an obvious connection.

"For a lot of people, it's a tradition -- you go to Utah, and you stop and have a frozen custard at Nielsen's," Crabb said "I thought about it and said, 'Why not? There should be one here.'

"Everyone's happy to go into a (dessert) store."

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