Article: New Glarus milks cow heritage with decorated bovines.(Going Places)

Byline: Mike Michaelson

While the yodeler might be king in the Swiss-American community of New Glarus, Wis., it is the dairy cow that is indisputably queen.

Just outside of town, herds of brown Swiss dairy cows graze in meadows tucked into the gentle hills of southwest Wisconsin. In town you'll see another herd of cows - these made of fiberglass and creatively decorated.

Patterned on Chicago's highly successful "Cows on Parade" (an idea Chicago borrowed from Zurich, Switzerland), "New Glarus Painted Cows" arrived in 2000 to inhabit the streets of a town that is as Swiss as the cowbells that clank when you enter its shops. The cows were imported ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!