Article: AMBERG'S MANTRA: LUCK AND LUXE.

Byline: Ellen Burney

LONDON -- As Bill Amberg, the British luxury leather goods designer, relocates and supersizes his London flagship, he's keeping in mind that everyone likes a taste of the good life.

In addition to offering a new line of bags created by accessories designer Katie Hillier, as well as his own collection of handbags, totes, wallets and gloves, there are shooting muffs for hunting enthusiasts, shearling snuggle bags for babies, "lucky pencil dolls" for students "to ward off bad grades and negativity" and even dog passports. The shop itself also has been indulged a little.

"It's a new store, so we wanted to bless it with good ...

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