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Article: Advertising in Games West Forum Focuses on the Next Big Advertising Medium on July 28, 2005; San Francisco Conference Brings Together Ad Agencies, Game Developers and Publishers.
- Article from:
- Business Wire
- Article date:
- June 29, 2005
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SAN FRANCISCO -- The Game Initiative, a leading producer of conferences and events for professionals in the computer and video game industry, today announced Advertising In Games West forum taking place in San Francisco July 28, 2005. Advertising in Games Forums are the only series of events where advertisers, publishers and game makers come together to discuss the opportunities and challenges of ads in games, and explore together the most effective way to take advantage of games as a platform while benefiting the consumer.
The agenda covers examining the emergence of games as the next big marketing medium and discusses technologies in development to make rich ...