Article: 'Us against the big boys.' (history of Florida Trend magazine)(includes related article)

A dislike of agricultural journalism and an inauspicious trip to Atlanta turned an idea into 'the magazine of Florida business.'

This year marks a milestone in FLORIDA TREND's history -- our 35th anniversary. To commemorate the occasion, we've planned a series of articles focusing on the people who shaped and influenced Florida's key industries in years past and those who will shape Florida's economy in years to come.

It may be an overly ambitious undertaking -- to condense Florida's colorful business history in 12 magazine articles and yet be comprehensive. No doubt a few names and events will get left out along the way. But even so, by the time this series ...

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