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Article: Country living enthusiasts: active, connected consumers.(rural lifestyle markets)
- Article from:
- Agri Marketing
- Article date:
- June 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The focus of part one of the "country living" series was the definition and size of this market segment as well as key demographics and lifestyle characteristics of those who make up this group. This article focuses on using this knowledge to build and develop marketers' brand relationships with this growing consumer group.
The study conducted by Market Directions focuses on technology and media habits, shopping habits and purchasing interests in conjunction with the market size, demographics and lifestyle analysis covered in the May issue. To recap, the study contains both primary and secondary components. The primary component includes input from more than 800 ...