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Article: Capturing a piece of the rural lifestyle pie.(rural lifestyle markets)
- Article from:
- Agri Marketing
- Article date:
- June 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Doane Information Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You may be one of them. A middle-aged, educated, married individual with traditional values that may or may not still have children at home. You may work full-time away from your rural home, as well as work on your "farm." Chances are also likely you have a higher-than-average income, with the bulk of your income and assets off the farm.
You've been labeled a lifestyle farmer, a hobby farmer, a ruralpolitan and a sundowner. And you are a lucrative market for a growing number of agricultural companies, perhaps even your own, that want to capture sales and service allegiance.
MARKET SEGMENT LOOMS LARGE
Market Directions Inc., Kansas City, Mo., ...