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Article: Cross currents in vertical marketing.(Editor's Note)(Column)
- Article from:
- BtoB
- Article date:
- June 27, 2005
- Author:
CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Ellis Booker
Welcome to Vertical Marketing 2005, a collection of the Vertical Insight sections that have appeared in BtoB for the past year and a half. While the stories, expert columns and case studies we've accumulated provide plenty of useful information, it's our Vertical Vehicles charts (publications, trade shows/events and Web sites) that really make this package valuable. Indeed, we see these lists as so important that we've taken the time to update many of them. We believe these lists will help you jump-start your vertical efforts.
As our overview (page 4) argues, many b-to-b marketers explored vertical opportunities out of necessity, as ...