Article: Adventures in pop culture.(The Mysterious Flame of Queen Loana)(Book Review)

ALTHOUGH UMBERTO ECO has certainly proved himself as a novelist--The Name of the Rose was one of the major bestsellers of the 1980s--he has always primarily been a man of ideas. But Eco, a noted semiotician at the University of Bologna, also frequently descends to a more generally accessible level to communicate his thoughts on history, philosophy, and the patterns as well as significance of contemporary culture. Travels in Hyperreality (1986), a nonfiction work, brilliantly anatomized aspects of American life that exposed our essential schizophrenia: it was one of the most truthful and understanding books ever written about the United States by an outsider. In fictional ...

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