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Article: Ringback tones play while the caller waits.
- Article from:
- The Dallas Morning News (Dallas, TX)
- Article date:
- July 9, 2005
CopyrightCOPYRIGHT 2005 The Dallas Morning News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Crayton Harrison
Jul. 9--: You call a friend and wait for her to answer. But instead of the familiar r-r-r-ring sound, you hear something strange: Marvin Gaye's "Sexual Healing."
Don't be alarmed. You haven't dialed the wrong number. You've simply encountered your first ringback tone.
T-Mobile USA Inc. and Verizon Wireless have both introduced services that allow subscribers to select the sound their callers hear while waiting for an answer. Sprint Corp.'s wireless division also plans to start selling ringback tones by the end of the year.
The carriers and record companies hope ringback tones will be as big of a hit as those ...