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Article: ASA scolds Coke over Fanta Z ads.(Advertising Standards Authority )
- Article from:
- Marketing Week
- Article date:
- July 7, 2005
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Coca-Cola Great Britain has been censured by the Advertising Standards Authority (ASA) for encouraging bad behaviour among children, after a commercial for Fanta Z showed people spitting out the drink.
The campaign, created by Mother, triggered 272 complaints. It focuses on the idea that previous diet drinks tasted horrible. The Advertising Standards Authority (ASA) has restricted showings of the ad to after 9pm, when there is a reduced likelihood that children will be watching television alone.
The watchdog expressed concern that the ad would be seen as "fun" by children and would be easy to copy. The ASA has not upheld complaints that the ...