Article: JORDAN'S SON MAKING OWN NAME \ NIKE CAMP MARKS ENTRY INTO SPOTLIGHT.(Sports)

Byline: Luciana Chavez Raleigh News & Observer

INDIANAPOLIS -- Memo to Roy Williams: Jeffrey Jordan eagerly awaits your first call.

No, the 16-year-old basketball player wearing a Nike Jordan T-shirt and stuck in the corner with reporters hanging all over him at the Nike All-America camp is not yet being recruited by the North Carolina Tar Heels.

And, yes, Jordan is the not-yet-famous son of the galactically famous Michael Jordan.

For the record: Jeffrey Michael Jordan has no desire to be known as M.J. Jr.

"I like my name," said Jordan, a 6-foot guard. "People already compare me to him enough. ... But I like the name. I'll ...

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